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# Why StrideUp?

Finance rooted in faith, designed for the future.
StrideUp helps people buy, refinance and invest in homes in a way that reflects their values. Every part of what we do is built on transparency and shariah principles, combined with modern technology and responsible regulation.
Whether you’re buying your first home, switching from a mortgage or expanding your property portfolio, here’s why thousands are choosing StrideUp.

### Shariah-compliant

Everything we do starts with faith.
StrideUp’s Home Purchase Plans and Buy-to-Let finance are independently certified by Amanah Advisors, one of the world’s leading Islamic finance advisories led by Mufti Faraz Adam.

Learn more

### Fast and simple

Buying a home doesn’t need to feel complicated.
StrideUp uses modern systems and smart technology to simplify the process without cutting corners. You can complete your eligibility check and Decision in Principle online, all while being supported by a real person when you need one.

Learn more

### Immediate access

When you’re ready, we’re ready.
Once you receive your Decision in Principle, our underwriting and support teams work closely together to keep your application moving. We handle valuations, coordinate with solicitors and help keep communication smooth so your journey to homeownership feels secure.

Learn more

### Transparent

Trust starts with clarity.
StrideUp was built to make halal finance easy to understand. You’ll always see exactly how your payments work, what fees apply and what happens at every stage of your journey.

Learn more

### Guided support

Behind every form and document is a real team that cares about what you’re building.
Every StrideUp adviser is qualified and certified, trained to guide you through your home finance journey with clarity and empathy. They understand both conventional and Islamic finance, which means they can explain things in a way that’s easy to grasp and true to your values.

Learn more

### Trusted by experts

Our work has been recognised across the industry, both in Islamic finance and the wider financial community.
StrideUp is trusted by mortgage brokers, scholars and institutions who value how we blend shariah compliance with modern financial standards. We’ve been featured in publications like Islamic Finance Guru, Islam Channel, The Telegraph and Sifted, and our partnerships across the UK continue to grow.

Learn more

### FCA regulated

StrideUp is authorised and regulated by the Financial Conduct Authority (FCA). This means StrideUp is required to meet UK Standards for fairness to customers, transparency and accountability.
The FCA regulates StrideUp but does not endorse the company or approve individual products. StrideUp’s buy-to-let products are not regulated by the FCA.

Learn more

### Finance that works

We believe halal finance should feel fair and empowering, in a way that is modern and understood by the people of today.
StrideUp combines shariah principles, financial expertise and human-centred design to create products that work for real people.

Learn more

## Shariah compliant

Everything we do starts with faith.

StrideUp’s Home Purchase Plans and Buy-to-Let finance are independently certified by Amanah Advisors, one of the world’s leading Islamic finance advisories led by Mufti Faraz Adam.

Our structures are built on real ownership, not interest. Instead of lending money, we purchase the property with you. You then gradually buy back our share over time through rent-based payments that are clear, transparent and halal.

Every document, product and update is reviewed by our shariah board to make sure your journey stays compliant from start to finish. This way, you can move forward knowing your home finance aligns with your faith, not just in name but in structure and spirit.

Halal finance should feel familiar, not complicated. We’ve made it easier to understand, accessible and genuinely reassuring.

## Fast and simple

Buying a home doesn’t need to feel complicated.

StrideUp uses modern systems and smart technology to simplify the process without cutting corners. You can complete your eligibility check and Decision in Principle online, all while being supported by a real person when you need one.

Our team keeps things moving quickly, clearly and fairly. From application to completion, you’ll always know what’s happening and what’s next.

Simple, clear, halal. The way finance should be.

Ready to begin? Checkout the application process.

## Immediate access

When you’re ready, we’re ready.

Once you receive your Decision in Principle, our underwriting and support teams work closely together to keep your application moving. We handle valuations, coordinate with solicitors and help keep communication smooth so your journey to homeownership feels secure.

Because our team operates in-house, you get clear answers and fewer delays. We know how important timing is when you’ve found your property, and we try to treat your timeline like our own.

## Transparent

Trust starts with clarity.

StrideUp was built to make halal finance easy to understand. You’ll always see exactly how your payments work, what fees apply and what happens at every stage of your journey.

Our website shows rates, fees and terms openly. No hidden costs or fine print that catches you off guard. Every product and conversation is designed to help you make confident, informed decisions.

Transparency is more than a policy for us. It’s a principle. Because real trust only exists when people know exactly where they stand.

## Guided support

Behind every form and document is a real team that cares about what you’re building.

Every StrideUp adviser is qualified and certified, trained to guide you through your home finance journey with clarity and empathy. They understand both conventional and Islamic finance, which means they can explain things in a way that’s easy to grasp and true to your values.

We’ll help you through every stage, from your first conversation to the moment you pick up your keys. You’ll always know who to contact, what’s happening, and what to expect next.

Support here means more than service. It’s partnership.

## Trusted by experts

Our work has been recognised across the industry, both in Islamic finance and the wider financial community.

StrideUp is trusted by mortgage brokers, scholars and institutions who value how we blend shariah compliance with modern financial standards. We’ve been featured in publications like Islamic Finance Guru, Islam Channel, The Telegraph and Sifted, and our partnerships across the UK continue to grow.

Our 2025 securitisation marked a major milestone for Islamic finance in the UK, the first sukuk (a halal bond structure) of its kind backed by halal home finance issued by a non-bank provider. It proved that shariah-compliant structures can perform confidently within mainstream financial markets.

That credibility comes from doing things properly, with expertise and integrity.

Read our Islamic mortgage UK guide to learn how shariah-compliant finance works.

## FCA regulated

StrideUp is authorised and regulated by the Financial Conduct Authority (FCA). This means StrideUp is required to meet UK Standards for fairness to customers, transparency and accountability.

We combine this with our shariah certification to give you the best of both worlds: finance that’s faith-aligned and firmly within UK regulation.

The FCA regulates StrideUp but does not endorse the company or approve individual products.

StrideUp’s buy-to-let products are not regulated by the FCA.

## Finance that works

We believe halal finance should feel fair and empowering, in a way that is modern and understood by the people of today.

StrideUp combines shariah principles, financial expertise and human-centred design to create products that work for real people.

For too long, the four million Muslims in the UK, around 7% of the population, have been under-served by traditional financial services. Access to products aligned to faith has been limited, leaving a whole community overlooked by the mainstream.

We’re here to change that. StrideUp is building finance that includes everyone who wants a system built on ethics, not interest. For brokers and institutions, that means unlocking a market that has always been there, simply waiting to be recognised.

Every home financed with StrideUp helps build a stronger, more inclusive future for the next generation of Muslim homeowners and investors.

We’re not just rethinking finance. We’re rebuilding it, one home at a time.

## Your StrideUp home is waiting for you.

Take your first step

## Stay in the loop.

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## This call is for investment finance only

Investment calls are for Buy to Let properties only.

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If you’re looking to purchase or refinance your own home, explore home finance instead.

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