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### Discover halal home finance with StrideUp.

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# Fresh look. Same StrideUp.

We’ve updated our brand to better reflect who we are and where we’re heading. Our purpose hasn’t changed, but the way we express it has.
StrideUp still stands for the same things: halal finance that is fair, shariah-compliant and built around people.

## So what’s new?

We’ve refreshed how StrideUp looks and feels, and built our website from the ground-up to produce a cleaner design, a simpler experience and a brand that builds beyond.
Refreshed logo
A logo that’s refreshed and more adaptable, but still unmistakably StrideUp.
New colours
A refined colour palette inspired by balance and renewal, now optimised for accessibility.
Modernised fonts
Cleaner fonts and streamlined layouts that make the brand easier to read and navigate.
Smoother journey
A smoother digital experience designed around you, making every step feel intuitive.
New tools
More tools and resources to help you understand halal finance with ease.
Stronger foundation
A stronger foundation that’s rooted in faith and built for what’s next.

## What you can still expect

Our principles that define StrideUp haven’t changed.

- Still fully shariah-compliant
- Still rooted in faith
- Still delivering excellent service
- Still built by the same team

## Why we’ve changed

This evolution reflects the people behind StrideUp and the customers we serve. We want our brand to feel modern and reflect an identity that matches our belief that halal finance deserves to be just as accessible and forward-thinking as any other.
Our refreshed look is a signal of our intent to keep building and keep creating opportunities for people who want to own homes in line with their values.

## We’re working on it

As we roll out our new look, some of our communications may still show our previous branding while we update everything across our channels.

1. You might notice a few visual differences, but nothing has changed about who we are or how we work with you.
2. It’s worth remembering that when businesses update how they look, scammers sometimes try to take advantage.

## If something doesn’t look right

If you ever receive a message that doesn’t feel right, please contact our team directly through the usual channels or using the button below. We’re always happy to help.
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## This call is for investment finance only

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If you’re looking to purchase or refinance your own home, explore home finance instead.

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