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# StrideUp relaunches 10% deposit home-finance

StrideUp relaunches 90% FTV product, expands support for homebuyers and investors.

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Kaynat Choudhury
Head of Marketing
Published: 30 May, 2025
Published: 30 May, 2025

We’re excited to announce the return of our 90% Finance to Value (FTV) Home Purchase Plans, offering 2 year and 5 year fixed terms, designed to help more people step onto the property ladder with just a 10% deposit.

## Relaunch of 90% FTV

The relaunch of the 90% FTV product follows a series of recent rate reductions introduced in April 2025, helping brokers and customers alike access more competitive, shariah-compliant solutions in a challenging market.

As part of our commitment to inclusive and ethical finance, this relaunch comes at a time when the demand for accessible Shariah-compliant home finance continues to rise. According to recent industry insights*, nearly 63% of Muslims in the UK feel under-served by traditional finance providers, a gap StrideUp is determined to close.

Our 90% FTV product is designed specifically for values-conscious customers seeking a practical, non-interest-based alternative to home-ownership. With fixed rental rates, no interest, and a clear path to co-ownership, it provides the confidence and clarity many first-time buyers need in today’s market.

By reducing deposit requirements and offering sensible underwriting, we’re helping our customers, especially younger buyers and those from underrepresented communities to find a way home, without compromising on their beliefs.

## Buy-to-Let (BTL) solution

Alongside the Home Purchase Plan, StrideUp has also introduced a Buy-to-Let (BTL) solution, giving investors a halal alternative to conventional property financing. With online portal access for brokers and a streamlined application process, our BTL product has been designed to support faith-driven audiences with speed, clarity, and flexibility.

## “Lower deposit requirements, fairer pricing, and broader eligibility criteria have always been key to how we think about financial inclusion,” said Rizwan Ali, Head of Sales at StrideUp. “Our updated 90% FTV product is a reflection of that. It allows us to serve more customers while upholding the values that set Islamic finance apart.”

Get started now Home Purchase Plans

YOUR PROPERTY MAY BE REPOSSESSED IF YOU DO NOT KEEP UP THE PAYMENTS ON YOUR PURCHASE PLAN. BUY-TO-LET PURCHASE PLANS ARE NOT REGULATED BY THE FINANCIAL CONDUCT AUTHORITY.

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37
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About the author
Kaynat Choudhury

Kaynat draws on years of storytelling and Islamic fintech experience to open more doors and make halal home finance feel clear and empowering.

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