Home finance rates updated. Now from 5.99%. Apply now

- Home finance
- Why StrideUp?
- Buy-to-let
- Bridging finance

Home finance
Explore home finance Halal mortgage First-time buyer Refinance your property
You may be interested in
How StrideUp home finance works How much could I finance? Home finance rates Eligibility Finance calculator Rates calculator Existing StrideUp homeowner?

### Discover halal home finance with StrideUp.

Learn more
Shariah-compliant
Fast and simple
Immediate access
Transparent
Guided support
Trusted by experts
FCA regulated
Finance that works
Buy-to-let
Explore buy-to-let
You may be interested in
Rates calculator Eligibility Existing StrideUp landlord?

### Invest in property the halal way.

Learn more

### Be the first to know about bridging finance.

Register your interest to get exclusive updates on our bridging finance product.

I’ve read and agree to the Privacy Policy.

Suggested
Home finance Halal mortgage Buy to let Refinancing How home finance works

### No results found

Can’t find what you’re looking for?
Visit help
Looking for intermediaries?
For intermediaries
Are you a current StrideUp homeowner?
Current customers
Pages
0
Articles
0
Products
0
FAQs
9
Calculators
0
Tools
0
Log in
Get started
Press

# StrideUp strengthens leadership team following continued growth and market momentum

StrideUp has announced the promotion of Rizwan Ali to Director of Sales & Marketing and Adeel Ali to Senior Sales Manager, recognising their contribution to building the company’s sales function and supporting its continued growth.

103
112
213
Farah Akhtar
Marketing Assistant
Published: 23 Apr, 2026
Published: 23 Apr, 2026

StrideUp, the UK’s award-winning halal home finance provider, has announced a series of senior promotions as the business continues its strong year-on-year growth, expanding its product offering and building on recent market recognition.

As part of the changes, Rizwan Ali has been appointed Director of Sales & Marketing, reflecting his significant contribution to StrideUp’s commercial growth and market reach.

Since joining the business, Rizwan has played a key role in building the sales function, scaling sales performance, strengthening intermediary relationships, improving customer reach and helping position StrideUp as a recognised choice in the halal finance space.

Joining him in the expanded leadership structure is Adeel Ali, being promoted from HPP Direct Sales Manager to Senior Sales Manager. Adeel has been instrumental in driving frontline sales performance, supporting customers through their homeownership journeys and helping build a high-performing, customer-focused culture.

With decades of combined experience in Islamic finance, they have helped establish StrideUp, including the development of direct and intermediary channels, while supporting the growth of a strong customer-focused sales culture.

Their work has contributed to the business achieving continued momentum, increasing industry recognition and building the foundations for future product expansion, including the development of Buy-to-Let and other offerings in the years ahead.

## Stay in the loop.

Join our newsletter for exclusive updates and insights you won’t want to miss.
Subscribe

Rizwan Ali said:

> “It’s been a privilege to help build StrideUp’s customer-centric sales culture and be part of its journey from the early stages through to where it is today. We’re focused on continuing to strengthen our relationships, improve access to ethical finance and support the next phase of product growth.”

## Sakeeb Zaman, CEO of StrideUp, added: “Rizwan and Adeel have been central to building the foundations of our commercial success. Their experience, leadership and commitment to doing things the right way have helped shape the culture and direction of our sales vertical, and we’re excited for what comes next.”

Get started now Help and support

103
112
213
About the author
Farah Akhtar

Farah is part of the StrideUp marketing team, where she writes about Islamic finance, ethical homeownership, and the values shaping modern Muslim finance, learning and sharing along the way.

## Related reads

Press

##### StrideUp wins two awards at the GlobalCapital European Securitisation Awards 2026

Team StrideUp
352
245
200
Press

##### StrideUp’s shariah-compliant RMBS recognised with two IFN Deal of the Year awards

Team StrideUp
98
107
23
Insights

##### StrideUp in a Year: 2025

Team StrideUp
260
192
128

## Your StrideUp home is waiting for you.

Take your first step

## Stay in the loop.

I’ve read and agree to the Privacy Policy.

## This call is for investment finance only

Investment calls are for Buy to Let properties only.

Book an investment call

If you’re looking to purchase or refinance your own home, explore home finance instead.

Explore home finance