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# Introducing the new StrideUp

Every brand needs to evolve.

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Team StrideUp
Published: 28 Nov, 2025
Published: 28 Nov, 2025

In a world that changes quickly, standing still is not an option. Evolution is not about keeping up with others though, it is about knowing what you stand for and serving the people who trust you in a way that is meaningful.

For StrideUp, this moment is now.

Our purpose is simple: to make halal finance accessible and easier to understand. We are here to show that faith and finance can work together in this modern world, and to build something that genuinely helps people.

Our purpose has not changed but the way we express it has become clearer.

A New Look, The Same Purpose | StrideUp

## Built around our values, without compromise

StrideUp began with a belief that finance should feel fair and true to the people it serves. Everyone deserves to make choices about their home without pressure or compromise.

Over the years, we have learned what matters most to the people we help. They want trust and understanding. They want things to make sense. And they want their values to stay at the centre of every decision.

This is what our new website was built for.

The new StrideUp brings this belief to life through thoughtful design, clear language and an experience that feels intuitive and genuine. When someone visits our website or speaks to our team, we want them to feel supported and understood at every step of their journey.

## The new StrideUp, built with you in mind

The new StrideUp is a little more than a fresh lick of paint. It is a step forward in how we connect with people and how people connect with us.

We have redesigned our website to make it easier to explore, search, learn and take action. It now works smoothly across devices, is simpler to navigate and has been built with accessibility in mind so everyone can use it.

Every choice has been made with real people in mind; from how information is presented to how content reads and scrolls on a phone, this new experience is made to feel natural, welcoming and easy to understand. We want finance to feel like home.

We also know that change takes time. This new site is the first step towards setting the foundation for what comes next. We’ll continue building beyond to improve how people experience StrideUp.

## What’s new

This is a whole new way to experience StrideUp.

We’ve rebuilt the site to help you take your first step in understanding halal finance, and your next step towards becoming a property owner.

You’ll find tools designed to help you take these first steps:

- The ‘How much could you finance’ tool gives you a very quick estimate based on some of your circumstances*
- Our range of rates calculators can help you see what your payments could look like depending on the product you choose

This is the beginning of a smarter, more personal StrideUp. The foundation is now in place for a site that we hope will grow with you, offering more tools, guidance and answers as you explore halal finance and homeownership in your own time.

## How we got here

For many, Islamic finance can sometimes feel difficult to understand or hard to access. The landscape is growing, but it can still feel complicated to navigate. We know it can be easier.

At StrideUp, we want to give people more choice, a way to buy a home or begin their property portfolio that feels true to their values. We believe halal finance should be easy to understand, accessible to more people and built with trust from the start.

## This work has been shaped by the people across StrideUp who care deeply about what we are building and who we are building it for.

Throughout this process, we have reflected and questioned our purpose – and we will continue to do so. We spent a lot of time thinking about what really matters to the people who use StrideUp, what they need to see, what they want to understand and how we can give them more control over their financial decisions. Each decision we made around the entire experience of this new website has been made with your journey in mind.

The market is growing, and this is something we celebrate. More awareness means more opportunity for people to find a halal option that feels right for them. We want to help shape this progress by showing what halal finance can look like when it is clear and built for access.

This is not about reinventing who we are, it is about expressing it more clearly so you know your options when it comes to shariah-compliant finance. Finance that fits our faith.

## Looking ahead

Our focus is now to keep improving how people experience StrideUp, through useful tools, clearer information and more ways to explore shariah-compliant finance.

We’re proud of what this moment represents for StrideUp, and excited for what it means for the future of halal finance in the UK.

This is just the beginning, insha’Allah.

*Subject to status and criteria.

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About the author
Team StrideUp

Writing about money with meaning, faith with function, and homes built on values.

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