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# From one home to thousands.
The journey of halal finance.

We’re modernising finance to help Muslims own their money with confidence, and without compromise.

## The UK’s halal alternative to a mortgage

Why StrideUp? StrideUp is a shariah-compliant fintech helping Muslims buy, refinance, and invest in homes in a way that aligns with their faith.

### Finance that feels like home.

We combine Islamic finance principles with modern technology to make home ownership fair and accessible.
All StrideUp products are certified by Amanah Advisors, ensuring full alignment with shariah principles. Our Home Purchase Plan is also regulated by the Financial Conduct Authority (FCA), providing customers with the protections that come with regulated home finance.
We’ve been helping people buy homes since 2022, and growing with every family we support.

## We’re here to build a financial future Muslims never have to compromise for. Rooted in faith, shaped by sincerity, and committed to people.

## StrideUp was built for people who want their money to reflect their values, not be defined by interest-based systems.
We’ve set a new benchmark for Islamic home finance, one that’s principled and transparent from start to finish.

From first conversation to complete ownership, our process is designed around the people we serve. We combine expertise, open communication and genuine empathy so every customer feels confident, informed and respected at every step of their journey.
Our goal has always been simple. Build something Muslims can trust with both their faith and their finances. Halal home finance is just the beginning, we’re creating a financial system that truly serves the people.

### Sakeeb Zaman

CEO & Founder
Meet the StrideUp team

## Our values shape the work we do

### Trust

We honour faith and earn confidence. We build trust through honesty, transparency and alignment with Islamic principles.

### Empower

We empower people to take ownership of their financial futures, without ever having to compromise on their values.

### Passion

This work matters to us because it matters to our community. We care deeply about building something meaningful.

### Build beyond

We plan ahead, with purpose. We aim to make decisions that stand the test of time. Everything is built with the future in mind.

2022

### The first keys

Our first customer picked up their keys in January 2022, proof that buying a home the halal way can be simple, modern and never a compromise.

2023

### Making it familiar

Islamic finance is often seen as complicated, but StrideUp works to make it feel familiar. Our Home Purchase Plan follows the same journey people recognise from a conventional mortgage in the UK, while behind the scenes every part of the structure is shariah-compliant.
It means customers can experience home buying in a way that feels recognisable, yet rooted in faith.

2024

### Opening doors for more people

StrideUp’s reach grew through broker partnerships across the UK, bringing alternative home finance solutions to more people than ever. Our inclusive approach and flexible criteria opened doors for customers often left behind by the traditional system, whether Muslim or not.
StrideUp also launched its Buy-to-Let product, creating new opportunities for Muslim investors to grow their portfolios in a halal way.

2025

### Breaking barriers in global finance

StrideUp became the first non-bank issuer in the UK to complete a public sukuk, a type of shariah-compliant bond, backed entirely by halal Home Purchase Plans. This landmark RMBS deal was the first of its kind in over seven years. It proved that Islamic home finance in the UK can perform and be recognised at the same level as conventional mortgage-backed deals.

Today

### Building beyond

Our journey began with one home, and it continues with a vision to set a new standard for finance in the UK. We’re leading a shift toward finance that fits our faith and works for everyone who wants a fairer way forward.
Changing how we finance homes is just the start of changing how we see money. It’s about building a system people can believe in.

Trustpilot

## See why people choose StrideUp.

It’s reassuring to see a company that values fairness and offers an ethical, shariah-compliant alternative.
Aamir on TrustPilot
The whole process has been smooth and straightforward, and all the staff I’ve dealt with have been very helpful and professional.
Sharifa on TrustPilot
I appreciate StrideUp’s honesty and guidance in the process as a first time buyer. With their help it made the process of buying a house much easier.
Mariam on TrustPilot
I would happily recommend StrideUp to anyone looking for an ethical, straightforward way to buy a home.
Tariq on TrustPilot
It was refreshing to speak with someone so knowledgeable and approachable. We came away from the call feeling much more confident about our next steps.
Emrul on TrustPilot

## Your StrideUp home is waiting for you.

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